Who we are?

We're a diverse team of professionals hailing from key sectors in Israeli industry, including hi-tech, computing, law, finance, and marketing. Our collective expertise enables us to drive the association's mission forward effectively.
In the course of our professional activities, we encounter computers that are still in excellent working condition but are deemed "obsolete" by companies looking to upgrade their hardware.

We've also observed that these companies often face challenges in finding entities willing to take these still-functional computers and redistribute them to those in need, all while operating on a non-profit basis.
As we discussed this issue with our colleagues, it became increasingly clear that it is not an isolated problem but a widespread phenomenon.
Identifying a unique opportunity to make a meaningful impact, we decided to take matters into our own hands. We established the organization and set up operations to ensure these computers reach those who can truly benefit from them.